DeNA Inc. , a provider social gaming mobile website"mobile game town", e-commerce and payment service provider, today reported second quarter operating results.
For the three months ended Sep 30, 2007, revenue increased 114% to 6.399 billion Yen, compared to 5.608 billion Yen in the prior quarter. This increase was primarily attributable to increased sales of "Mobile game town". Operating profit increased to 2.695 billion Yen compared to $2.040 billion Yen in the prior quarter as a result of the increase in revenues.
Mobile game town has 7.43M subscribers and the monthly page view has reached 14.2 billion, while the kids where in summer vacation and had a prenty of time to spend on.
The revenue of selling avatar items in the game has grown by enabling the payment thru phone bill.
According to the CEO, bread down of Mobile game town revenue is 20% from CPM Advertisement , 45% from CPA advertisement, and another 35% from selling items for the avatar, revenue of service itself is 3.135 billion yen.
http://japan.cnet.com/marketing/story/0,3800080523,20359635,00.htm?ref=rss
MacDonald's mobile coupon subscriber has marked 5MM according to its press release.
http://www.mcd-holdings.co.jp/news/2007/company/20070928.html
Since they have launched the coupon website in 2003, they record 1M subscriber in Oct 2006.
Service has been used mosty by teens and the ttl number of those teens figured as much as 1/5 of high school student in Japan.
Voice Android "HATSUNEMIKU" has been creating the buzz in Japan.
Software has been released from Crypton Future Media, Inc in the end of last August, and has already sold more than 15,000 copies. Price is 15,750Yen (approx.$130)
With the software "HATSUNEMIKU" ,voice android idle "Hatsune" will sing a song and lyrics that you have composed. Now we start to see some colabolation of CG creater and Music composer together making shorp music crips on Youtube.
As seen on this trend, ProAm creater has been seeking places to release their works in public, by efficient tools.
Widget from UNIQLO for T-shirt Design competition.
http://ut.uniqlo.com/utgp/en/about/award2008
From the 13,206 designs that were submitted from around the world, 1,000 will be shortlisted by the UT Selection Committee. Which will be shown on the widget, and whoever gets most vote from the widget voting, T-shirt will becommercialized and sold as a T-shirt by UNIQLO.
KAYAC is a unique creative agency. They have a outstanding creativiy and technology to make unique and fun internet services(specially widget!).
KAYAK released 7 new projects in July 7th named "777Project".
Top Page Renewal
http://www.kayac.com/
Maze Cuppy
http://www.cuppy.co.jp/
Manga Community MANGAKI
http://www.mangaki.com/
Where people meet architecture HOUSECO
http://www.houseco.jp/
Publicity Blog of KAYAK
http://level0.cuppy.co.jp/
Send Thanks message thru Widget THANKS
http://thanks.kayac.com/
Trust or not? Supernatural Labo
http://esp.kayac.com/
You can login and test if you can bend the spoon with your supernatural power.
Share the experience with other people that has been loged in. lol
Widget base promotion website from UNIQLO.
http://www.uniqlo.jp/uniqlock/
Clock hit the notes and Uniqlo fashioned dancer get into the swing of it.
Their new feature "WORLD UNIQLOCK" will be released soon,
which will surely connect the blogger using UNIQLOCK and make more viral spreading over the world.
UNIQLO opened it's new flag ship shop in Newyork last year, and they are trying to make their brand go international.
Production and Sales have been put together by strong brand commuication. Website act as a hub to connect the people and the brand image across the border. Experience oriented user interface, expresses more than a word.
Difusion rate of mobile phone in Japan has reached to 85% in 2006, according to the Cabinet office research.
Which cause share competition between NTT Docomo(53M), KDDI(28M) and SoftBank Mobile(Former Vodafone).
Since Docomo has released "imode(internet service platform)" in 1999, Docomo has increased it share of subscribers as well as contents provider to imode platform, which made Docomo the largest mobile contents platform provider, not only as a retailer of cell phone.
On the other side au has been, targeted to teens and tweens, releasing various kind of services costantly such as rich ring tone service, EZ navi walk(geolocation service) and provided various payment structures useful for the various users and become the number two carrier in Japan.
Sofbank, witch has a lagest stock share of Yahoo!Japan, has aquired Vodafone Japan last year and started to integrate yahoo!mobile services in to their mobile phone. Since more than 90% of Japanese internet user has been using Yahoo!Japan on PC, this integration will be really useful and attaractive service to the heavy internet user.
Conpetition has been severe by these three carriers. First round after implementation of Number Portabilily, au has won by increased 2M subscrebers(Docomo increased half million).
Docomo has released few services to catch-up this situation, one is 2 in 1 feature enables to use two phone number and emails on one device, seconed is flat rate music download service and also added an acceleration sensor to the mobile phone witch let them to provide games like WII.
After 6 month, I would like to see what is the differece brought by these services.
"It's not the one ROBOT"
(KOREJYANAI ROBOT)
When you give this to your child for their birthday present, Kids will yell out for help saying "IT'S NOT THE ONE(I WANTED)!!!"
Do you have these kind of experiences? Sure you do have, and your kids should know that it's not easy to get things they want at any ease. This "It's not the one robot" will help your kids to have that experience by it's ugry and fake looks.
You can get this in Livedoor Shop.
http://livedoorshop.depart.livedoor.com/item346276.html
It's viral through internet and has been sold quite a lot...LOL
This is a product from TARO SHOTEN.
They make unique and funny products.
http://www.zariganiworks.co.jp/taroshooten/main.html
Following table shows that market size of mobile ad. in Japan and USA (US$/mil)
2006 2007 2008 2009 2010
Japan 1,925 2,278 2,628 2,893 3,120
USA 421 903 1,602 2,395 3,415
As you can see, Japan is about x2 larger market right now but USA will get bigger as time pass. More interesting stat. is that per phone base, Japanese advertisers already spend $20.79 whereas US$1.8 only in 2006. In 2010, Japanese advertisers spend $32.50 per phone compare with $11.5 in US.
Mixi, the most popular SNS site in Japan now has over 10M users and more
people are using mobile phones to access it. (by the way, i understand
that myspace has over 180M users...so compare with that mixi is a very
small player....)
According to their data, average per user monthly page view from PC was
1,220 page views in June 2006, but decreased to 751 page views in June
2007. This mean average Mixi user in Japan view about 25 pages per day
from PC. However, the mobile number for the same has increased from 240
page views to 438 page views. So average Mixi user view 14 pages per day
from mobile. Although PC is still a major way to access mixi, the mobile
is getting more popular and accessing from mobile may take over PC next
year.
on Viral Promotion : Nissan DUALIS