DeNA Operating Result

DeNA Inc. , a provider social gaming mobile website"mobile game town", e-commerce and payment service provider, today reported second quarter operating results.

For the three months ended Sep 30, 2007, revenue increased 114% to 6.399 billion Yen, compared to 5.608 billion Yen  in the prior quarter. This increase was primarily attributable to increased sales of "Mobile game town". Operating profit increased to 2.695 billion Yen compared to $2.040 billion Yen in the prior quarter as a result of the increase in revenues.

Mobile game town has 7.43M subscribers and the monthly page view has reached  14.2 billion, while the kids where in summer vacation and had a prenty of time to spend on.

The revenue of selling avatar items in the game has grown by enabling the payment thru phone bill.

According to the CEO, bread down of Mobile game town revenue is 20% from CPM Advertisement , 45% from CPA advertisement, and another 35% from selling items for the avatar, revenue of service itself is 3.135 billion yen.

http://japan.cnet.com/marketing/story/0,3800080523,20359635,00.htm?ref=rss