5 posts tagged “advertisement”

Widget base promotion website from UNIQLO.
http://www.uniqlo.jp/uniqlock/
Clock hit the notes and Uniqlo fashioned dancer get into the swing of it.

Their new feature "WORLD UNIQLOCK" will be released soon,
which will surely connect the blogger using UNIQLOCK and make more viral spreading over the world.

UNIQLO opened it's new flag ship shop in Newyork last year, and they are trying to make their brand go international.
Production and  Sales have been put together by strong brand commuication. Website act as a hub to connect the people and the brand image across the border.  Experience oriented user interface, expresses more than a word.

BMW Japan has started short movie promotion.
http://1series.bmw.jp/

Consept is "People sometimes doesn't realize what is infront of them".
Movie is in English and Japanese Subtitle, so please have a look.

 

 

 

 

 

Viral Movie from Nissan DUALIS.
I like the idea and the quaity of movie itself, thought I would like to see more interaction with web site and other advertisement.
Remainds me of Transformer...

 

New promotion site from Japanese Mobile Carrier "au".
http://aumall.jp/sumph07/index.html

Promotion site for new summer model, proposing mobile as a fashion. Coraborating with International, Street Culture brands and Selected Shop.
The site user interface is not that good, but the consept is really unique. Until now mobile carriers has been competing with its spec, but au has started to position itself apart from the rest by approaching from lifestyle of people.

 

 

According to Dentsu communication Inst., Japanese Internet advertisement
market is about $3.7B in 2007 and growing around 10% a year. Although
they expect the growth to slow down, it is still large market. Some
people believe that the market may grow further when the advertisement
on mobile phone take off.

Size of Internet Adv. market （US$MM)

　　　　 2007　　2008　　2009　　2010　　2011
Japan 3,779　 4,529　 5,170　 5,749　 6,298
USA 19,500　23,800　28,100　32,300　36,500

As you see, the Japaneses market is about 1/6th of the US, but It is
about 10 times larger than China and bid market.