11 posts tagged “japan”
Difusion rate of mobile phone in Japan has reached to 85% in 2006, according to the Cabinet office research.
Which cause share competition between NTT Docomo(53M), KDDI(28M) and SoftBank Mobile(Former Vodafone).
Since Docomo has released "imode(internet service platform)" in 1999, Docomo has increased it share of subscribers as well as contents provider to imode platform, which made Docomo the largest mobile contents platform provider, not only as a retailer of cell phone.
On the other side au has been, targeted to teens and tweens, releasing various kind of services costantly such as rich ring tone service, EZ navi walk(geolocation service) and provided various payment structures useful for the various users and become the number two carrier in Japan.
Sofbank, witch has a lagest stock share of Yahoo!Japan, has aquired Vodafone Japan last year and started to integrate yahoo!mobile services in to their mobile phone. Since more than 90% of Japanese internet user has been using Yahoo!Japan on PC, this integration will be really useful and attaractive service to the heavy internet user.
Conpetition has been severe by these three carriers. First round after implementation of Number Portabilily, au has won by increased 2M subscrebers(Docomo increased half million).
Docomo has released few services to catch-up this situation, one is 2 in 1 feature enables to use two phone number and emails on one device, seconed is flat rate music download service and also added an acceleration sensor to the mobile phone witch let them to provide games like WII.
After 6 month, I would like to see what is the differece brought by these services.
Following table shows that market size of mobile ad. in Japan and USA (US$/mil)
2006 2007 2008 2009 2010
Japan 1,925 2,278 2,628 2,893 3,120
USA 421 903 1,602 2,395 3,415
As you can see, Japan is about x2 larger market right now but USA will get bigger as time pass. More interesting stat. is that per phone base, Japanese advertisers already spend $20.79 whereas US$1.8 only in 2006. In 2010, Japanese advertisers spend $32.50 per phone compare with $11.5 in US.
Mixi, the most popular SNS site in Japan now has over 10M users and more
people are using mobile phones to access it. (by the way, i understand
that myspace has over 180M users...so compare with that mixi is a very
small player....)
According to their data, average per user monthly page view from PC was
1,220 page views in June 2006, but decreased to 751 page views in June
2007. This mean average Mixi user in Japan view about 25 pages per day
from PC. However, the mobile number for the same has increased from 240
page views to 438 page views. So average Mixi user view 14 pages per day
from mobile. Although PC is still a major way to access mixi, the mobile
is getting more popular and accessing from mobile may take over PC next
year.
BMW Japan has started short movie promotion.
http://1series.bmw.jp/
Consept is "People sometimes doesn't realize what is infront of them".
Movie is in English and Japanese Subtitle, so please have a look.
New promotion site from Japanese Mobile Carrier "au".
http://aumall.jp/sumph07/index.html
Promotion site for new summer model, proposing mobile as a fashion. Coraborating with International, Street Culture brands and Selected Shop.
The site user interface is not that good, but the consept is really unique. Until now mobile carriers has been competing with its spec, but au has started to position itself apart from the rest by approaching from lifestyle of people.
Takashi Murakami is a japanese contemporary artist.
http://www.kaikaikiki.co.jp/
http://en.wikipedia.org/wiki/Takashi_Murakami
I new him from coraboration with Louis Vuitton.
The book is about his strategy of living in the world of art as a professional. which is antithesis to old art economics in Japan.
I like the part he tells that the most important point to success is to read the context of time-line and put yourself in that context.
Net sales of Yahoo Japan FY 2007 rose 22.4% year on year, to \212.5 billion (about $2B), and Net income amounted to \57.9 billion(about $500M), up 23.1% year on year. They have been continuously growing rapidly since inception over 10 years ago. Only about 40% of net sales was from advertisement, Yahoo Auction and Yahoo shopping helped their business. As they dominate Japanese Internet auction business and adoption of mobile shopping, the Japan KK is doing very well.
According to a surrey by Hakuhodo about mobile phone usage, the most
frequently used time is;
1) before going to sleep,
2) when relaxing at home, and
3) when waiting for someone
Also, the teenagers use mobile phone to write blog/SNS and play games as
much as they make phone calls. As mobile phone performance improves,
many teenagers and housewives like mobile phone since it is cheaper and
smaller than PC.
According to a report by Edelman (global blogosphere), Japanese is number two language in blog world right after English. Japanese is about 33% and 39% in English. It is surprising but it is more interesting to know how Japanese use the blog. First, many of American bloggers write blogs to promote itself, but most of Japanese use the blog to record it own activities, just like diary. So many blog sites in Japan are about pet, music, housekeeping etc... This reminds me the Japanese proverb "A nail that sticks up gets hammered down" (Or you may know as The squeaky wheel gets the grease)
According to JEITA, over 1M units of mobile phone with TV tuner(ISDB-t) was sold in February. This was about 2.6 time increase from Jan. and expect to continue sell over 1M units each month. They expect to reach over 10M units by summer time, about 10% of all Japanese mobile phone market. The increase was mainly due to more type of phones were available. Sharp provides Aquos Mobile phone which has 3inch wide-QVGA screen. I do not know what they watch, but I saw many people in train and streets watching TVs....
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