9 posts tagged “mobile”
MacDonald's mobile coupon subscriber has marked 5MM according to its press release.
http://www.mcd-holdings.co.jp/news/2007/company/20070928.html
Since they have launched the coupon website in 2003, they record 1M subscriber in Oct 2006.
Service has been used mosty by teens and the ttl number of those teens figured as much as 1/5 of high school student in Japan.
Difusion rate of mobile phone in Japan has reached to 85% in 2006, according to the Cabinet office research.
Which cause share competition between NTT Docomo(53M), KDDI(28M) and SoftBank Mobile(Former Vodafone).
Since Docomo has released "imode(internet service platform)" in 1999, Docomo has increased it share of subscribers as well as contents provider to imode platform, which made Docomo the largest mobile contents platform provider, not only as a retailer of cell phone.
On the other side au has been, targeted to teens and tweens, releasing various kind of services costantly such as rich ring tone service, EZ navi walk(geolocation service) and provided various payment structures useful for the various users and become the number two carrier in Japan.
Sofbank, witch has a lagest stock share of Yahoo!Japan, has aquired Vodafone Japan last year and started to integrate yahoo!mobile services in to their mobile phone. Since more than 90% of Japanese internet user has been using Yahoo!Japan on PC, this integration will be really useful and attaractive service to the heavy internet user.
Conpetition has been severe by these three carriers. First round after implementation of Number Portabilily, au has won by increased 2M subscrebers(Docomo increased half million).
Docomo has released few services to catch-up this situation, one is 2 in 1 feature enables to use two phone number and emails on one device, seconed is flat rate music download service and also added an acceleration sensor to the mobile phone witch let them to provide games like WII.
After 6 month, I would like to see what is the differece brought by these services.
Following table shows that market size of mobile ad. in Japan and USA (US$/mil)
2006 2007 2008 2009 2010
Japan 1,925 2,278 2,628 2,893 3,120
USA 421 903 1,602 2,395 3,415
As you can see, Japan is about x2 larger market right now but USA will get bigger as time pass. More interesting stat. is that per phone base, Japanese advertisers already spend $20.79 whereas US$1.8 only in 2006. In 2010, Japanese advertisers spend $32.50 per phone compare with $11.5 in US.
Mixi, the most popular SNS site in Japan now has over 10M users and more
people are using mobile phones to access it. (by the way, i understand
that myspace has over 180M users...so compare with that mixi is a very
small player....)
According to their data, average per user monthly page view from PC was
1,220 page views in June 2006, but decreased to 751 page views in June
2007. This mean average Mixi user in Japan view about 25 pages per day
from PC. However, the mobile number for the same has increased from 240
page views to 438 page views. So average Mixi user view 14 pages per day
from mobile. Although PC is still a major way to access mixi, the mobile
is getting more popular and accessing from mobile may take over PC next
year.
According to Docomo.com, a subsidiary of NTT Docomo, 68% of docomo users
bought something through mobile phone compare with 47% over a year ago.
About half of the shoppers used 3G network and fixed monthly data plan,
which is significant since fixed data plan and 3G is not major service
in Japan. About 40% of fixed data service people increase the mobile
shopping usage. -- so fixed data plan and fast network is a important
key to increase mobile commerce. However, an executive at Docomo stated
that mobile commerce is just a supplement to PC, so do not rely
everything on mobile. -- this is true because other stat. shows that
only 15% of E-commerce users used mobile.
New promotion site from Japanese Mobile Carrier "au".
http://aumall.jp/sumph07/index.html
Promotion site for new summer model, proposing mobile as a fashion. Coraborating with International, Street Culture brands and Selected Shop.
The site user interface is not that good, but the consept is really unique. Until now mobile carriers has been competing with its spec, but au has started to position itself apart from the rest by approaching from lifestyle of people.
According to a surrey by Hakuhodo about mobile phone usage, the most
frequently used time is;
1) before going to sleep,
2) when relaxing at home, and
3) when waiting for someone
Also, the teenagers use mobile phone to write blog/SNS and play games as
much as they make phone calls. As mobile phone performance improves,
many teenagers and housewives like mobile phone since it is cheaper and
smaller than PC.
According to JEITA, over 1M units of mobile phone with TV tuner(ISDB-t) was sold in February. This was about 2.6 time increase from Jan. and expect to continue sell over 1M units each month. They expect to reach over 10M units by summer time, about 10% of all Japanese mobile phone market. The increase was mainly due to more type of phones were available. Sharp provides Aquos Mobile phone which has 3inch wide-QVGA screen. I do not know what they watch, but I saw many people in train and streets watching TVs....
The three major mobile phone carriers in Japan had over 25M mobile phones (about 25%) with electronic wallet at the end of 2006. It is getting more popular as most of the new phones has the function embedded and the train/bus starts to allow to use this. So the number expect to reach 40M subs. by the end of 2007. However, we also saw a news that only 20% of the wallet phone users actually activate the service. so the hardware is there but activation is not there yet.
Neighborhood
Explore friends, family, friends & family, or entire neighborhood.
